SEMRUSH for SEO
What is SEMRUSH? SEMRUSH is an SEO platform built with digital marketing in mind. SEMRUSH offers a robust set of tools that not only help with organic SEO but also help with other digital marketing efforts like Google Ad creation/optimization and social media marketing. SEMRUSH’s main competitors are Ahrefs and Moz Pro. SEMRUSH also has their own proprietary site ranking score called ‘Authority Score’. This gives you an idea of the quality of a domain based on factors like ranking and backlink profile.
Price: $119.95-$449.95/month
Free Trial Offered? Yes. Free trial offered for 7 days.
Semrush Plans & Pricing
In total, Semrush offers 55+ different tools. A lot of these tools are only available to the higher cost plans. Here is a breakdown of what you can expect with each plan:
Pro Plan
SEO, social, and PPC tools
Competitor analysis, keyword research, website audit, advertising and social media tools, and more.
Price: $119.95 monthly
Guru Plan
All Pro features plus:
Content Marketing Toolkit, historical data, multi-location and device tracking, GDS integration & more.
Price: $229.95 monthly
Business Plan
All Guru features plus:
Share of Voice, extended limits, API access, PLA analytics, free migration from third-party tools & more.
Price: $449.95 monthly
Additional users will cost $40-$100 per month based on which plan you have.
Semrush .Trends will cost an additional $200 per user per month.
The Agency Growth Kit will cost an additional $150 per month.
ImpactHero will cost an additional $200 per month.
As an SEO platform offering an SEO service that is tough to beat, SEMrush is definitely one of the best SEO software platforms available.
How Semrush is Used for SEO
Semrush is arguably the top SEO platform available to SEO professionals. Their robust set of tools allow you to complete nearly any SEO task in 1 platform. The main SEO tools offered by Semrush offers are as follows.
Competitive Research
Competitive Research which includes Domain Overview, Traffic Analytics, Organic Research, Keyword Gap and Backlink Gap. Here is where you’ll find a website’s authority score, organic traffic estimates, keywords a site is ranking for, paid search insights and which SERP features a site is ranking for. They also display a helpful breakdown of branded vs. non-branded keywords.
Keyword Research
Semrush also offers Keyword Research which includes Keyword Overview, the proprietary Keyword Magic Tool, Keyword Manager, Position Tracking and Organic Traffic Insights. In this section, you’ll be able to pull data on keywords including information like volume, difficulty, related keywords, related questions, keyword difficulty and competitive density. You can also save and track keywords and track your positions for selected keywords.
Link Building & Backlink Analytics
Semrush also offers Keyword Research which includes Keyword Overview, the proprietary Keyword Magic Tool, Keyword Manager, Position Tracking and Organic Traffic Insights. In this section, you’ll be able to pull data on keywords including information like volume, difficulty, related keywords, related questions, keyword difficulty and competitive density. You can also save and track keywords and track your positions for selected keywords.
On-Page & Technical SEO
For On-Page and Technical SEO, Semrush offers Site Audit, Listing Management, SEO Content Template, On Page SEO Checker and Log File Analyzer. This will allow you to run a full website SEO audit with 130+ data points with a focus on important SE ranking factors like Core Web Vitals, site security, site performance, internal linking and crawlability.
Local SEO
Semrush also offers Local SEO tools which include Listing Management, Positions Tracking, Site Audit and On-Page SEO Checker. Here, the site audit tool and listing management tools are the same as the ones listed in other areas of the SEO platform. Listing Management is great for checking if your local business is listed in directories and brand review information.
Projects
Additionally, Semrush offers the ability to set up projects for specific websites that allow you can track keywords, positions, backlinks, traffic and domain analytics. Projects will remain active as long as you let them so you can track this data for years.