Small Business SEO Services

There are 3 main types of SEO services offered by SEO companies. Which service is right for you is dependent on the type of small business you run. Each website requires a unique SEO strategy.

While Local SEO is one method and service offered, E-Commerce SEO will require a vastly different plan. Speak with an SEO strategist today to find out more.

The term “SEO” stands for search engine optimization. Search engine optimization is the method and practice of optimizing a website to improve organic visibility in search engines like Google, Yahoo or Bing. To achieve higher ranking using SEO, many methods may be used including keyword research, content creation, technical SEO, on-page SEO and off-page SEO including link-building. The goal for SEO is to rank important terms and topics higher in organic search engine results in order to generate highly-targeted, high-quality traffic for your product or service. On occasion, the marketing term “SEO” may also refer to an SEO specialist, a person who utilizes search engine optimization methods to achieve higher search engine ranking.

SEO Services are the application of SEO methods with an end goal or boosting a website’s position in search engines and organic traffic to the website. SEO management companies use a variety of specialized SEO software & tools to determine where a website is currently ranking and what SEO opportunities are available. Ultimately, SEO services are offered by SEO management companies to boost the website’s expertise, authority and trustworthiness (E-A-T).

Our plans start at $1,600. The average US-based SEO services cost anywhere from $2,500 to $10,000 per month. Each website requires a unique plan and cost will vary depending on the quality of the SEO agency, how much SEO has previously been done on a website and how aggressive the SEO plan is.

The SEO service process only requires a small amount of attention from the business owner when the SEO campaign is starting up. In a 4 step process, here is how SEO services work:

Step 1: SEO agencies & professionals will set up a discovery call with the business owner or head of marketing. This will help determine what the SEO agency will target in their campaign. The SEO company will also request website login, analytics & GMB and business email creation.

Step 2: The SEO expert managing the SEO campaign will then formulate a plan on what needs to be done. This will include on-page & off-page SEO efforts.

Step 3: You SEO agency will then begin to make changes to your website including website structure, fixing technical SEO issues, build out topic-relevant pages & blog content, begin building backlinks & any other necessary SEO updates.

Step 4: Monthly reports will be sent to the business owner and/or marketing manager that will include pertinent information on how your SEO campaign is affecting your rankings.

There are 3 main types of SEO services – local, e-commerce & content.

Local SEO is heavily focused on building authority and boosting search engine ranking for local service-based businesses and storefronts. This SEO service is great for businesses like a local plumber, lawyer, electrician or any other small business that is focused on providing services in a specific geographic region. The methods used for local SEO include GMB optimization, local map pack optimization, customer reviews, on-site structure & content optimization & link-building.

E-commerce SEO is focused strictly on building relevant authority and driving more organic traffic to e-commerce websites. This type of SEO service is mainly for brands that only have an online presence. Services included in E-Commerce SEO include on-page optimization including product descriptions, category structure & content, blog content, video content & backlinks.

Content SEO is where your SEO company focuses heavily on topical authority for your website & business. This is done through heavy on-page optimization, content creation, video content creation, website structure and backlinks from related niche websites.

Hiring an SEO optimization company can help build your authority in your niche, help with tedious marketing tasks like blogger outreach, content creation, content publishing and technical SEO optimization.

For most businesses on a budget, a flat rate fee paid to SEO management companies is usually only a fraction of what they would need to pay an SEO professional to come work in-house as an employee.

SEO optimization companies also focus heavily on optimizing your website without distractions that may come with hiring an internal marketing professional.

Lastly, SEO companies & agencies stay up to date on the changes often made to Google’s search algorithm ensuring that your website is relevant and up-to-date with the latest SEO best practices.